Message from Leon (MD):
Website Analytics Services
This involves the careful measurement, compilation, examination and treatment of user interaction data of your website for purposes of understanding and optimizing usage on and performance of your website.
The benefits of Website Analytics
- Improved understanding of your target market
- Speedily identify and rectify problem areas
- Increase traffic and conversions
- Facilitate a strong sales and marketing strategy
Submit your information using the contact form provided and we’ll get back to you shortly; understand your visitors and increase your sales leads now by using the information provided by web analytics.
Improve your website’s performance with web analytics
Web analytics is often seen as just a tool for measuring and tracking the traffic to a website. However, it is so much more! In technical terms, it’s the general measurement, compilation, examination and reporting of Internet data with the aim of understanding and optimizing web usage. This knowledge facilitates the optimization of a website to encourage not only traffic, but conversions from these visitors, which can translate as:
- sales of services or products
- completion of contact us forms
- registration to be a member of your website
- subscription to a company newsletter or publication
- any desired action or goal being used to measure a conversion rate
Optimize your website with Purple Cow Communications’ services; call us today on 021 419 2002 for more information.
Professional website analytics
Website analytics tools and software are extremely powerful devices for navigating the effectiveness of the efforts being poured into optimizing a website. Google analytics, for example, has revolutionised how easily analysts who understand the nuances of optimization can strategise around the changing trends of the Internet. Utilising tools such as ClickTracks, SEO analysts are able to anticipate and react to any changes in the performance of a website in relations to search traffic and conversions.
Web tracking will tell you what your visitors do on your site
Web tracking comprises applications and tools that allow you to gauge who is visiting your website and what their browsing behaviour is once they’re on your site. Visitor tracking allows a business to assess things such as the number of conversion opportunities there are in relation to the number of visits and page views. Through the analysis of these website statistics, it’s easy to assess the health of a website, the sources of traffic to your site, any changes that occur over time, who is talking about your website on their own online portals, and even who leaves your web pages as quickly as they arrive. Optimize your web tracking with Purple Cow Communications to gain a greater understanding of your website’s traffic.
More about Website Analytics
Improving performance through interpreting website statistics
Website stats can provide in depth information about when, where and even how (using which browsers) your website was accessed by visitors from around the globe. These tracking tools provide data on visits, page views and traffic sources, which in turn assists experts to optimize your website to achieve successful Search Engine Optimization (SEO) goals.
There are many online initiatives that boast in-depth website statistics regarding traffic and conversions. Some of these are marketed as free tools to help you keep your finger on the pulse of your website’s performance through web stats. However, there is little use in having a bunch of numbers thrown at you in reports and not being able to interpret how to affect these numbers moving forward.
Similarly, it is difficult to gauge which web statistics affect others, as well as what changes connote which problems. When you’re receiving reporting regarding all the various aspects of your online portal, it’s important that it is interpreted correctly. Just as you shouldn’t try to self diagnose issues with your health, and should trust in an expert health practitioner to guide your actions, so too should the health of your website be taken care of by professionals.
Purple Cow Communications comprises staff from many different SEO and Internet marketing backgrounds, each with an expert grasp of their sector. Working together, we ensure that your website has a holistic force behind the strategic analysis of its performance. Improve your online presence with website statistics and analysis from Purple Cow.
Web analytics from Purple Cow Communications
Regardless of where in South Africa (or even the world) your enterprise is situated, Purple Cow Communications offers web analytics and website optimization services, as well as tracking tools that will optimize your business’s online presence. For more information on Internet marketing, contact us on 021 419 2002 today.