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Find the perfect SEO expert for your business

July 11, 2011

There are some basic pointers you’ll need to take note of before choosing a professional SEO expert for your organisation or venture. To drive traffic to your company’s website, you’ll need the specialised services of someone with experience in online marketing practices. Take note of the following tips and ensure that you’re less likely to make the wrong decision in regards to your online presence (which could result in financial loss).

Whether you have a reputable online shop, blog, or website, you need think about search engine optimisation. It allows you to drive a constant stream of fresh, targeted traffic to your site while obtaining optimal search engine rankings in your market sector. Contact Purple Cow today to find an SEO expert that can provide insightful advice and valuable solutions for your organisation’s website.

4 hints to keep in mind when looking for an SEO expert

Consider the following pointers when choosing an SEO vendor for your organisation.

  1. Check their history – Dig into the SEO company in question’s history first; ask to see references or testimonials from previous clients. Skilled search engine optimisers will have a history of effective business and proven success showcased by examples.
  2. Inspect their website – It goes without saying that if the company can’t optimise their own web pages, it’s highly unlikely that they’ll be able to do anything for yours. Ideally, you want long-term, stable results, so be sure you choose an SEO expert that has a website to back their claims. 
  3. Ensure that they optimise the whole site – It’s important that the SEO specialist’s time is not spent exclusively on optimising your homepage. You want users to land there, however – especially for sites with multiple pages – time must be spent on each page to ensure they’re up to par with the homepage. Giving the customer more options could spell the difference between long-term, steady traffic and fluctuations.
  4. Avoid boasters – Watch out for SEO “experts” who say they’ll submit your website to thousands of major search engines. With the onset of Web 2.0, putting your site on obscure search engines won’t help generate significant traffic. Focus on Google, Yahoo!, and Bing. Smaller engines either use one of these systems or aren’t worth spending resources on.

Purple Cow Internet marketing agency offers comprehensive online promotion solutions for your organisation. With expert services that include SEO (Search Engine Optimisation), PPC (Pay Per Click) advertising, copywriting, email marketing, web design and social media marketing – amongst others – it’s easy to see why we’re the number-one choice when it comes to covering the entire online advertising spectrum. Contact Purple Cow today for a free website audit!

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