Message from Leon (MD):
4 tips for small businesses to improve SEO rankings
When it comes to marketing and advertising in the current economy, smaller, less-established organisations need all the help they can get. Most small-to-medium business owners don’t have the big budgets or experienced personnel – not to mention the time –enjoyed by their larger competition.
Luckily, none of these factors really make much difference to search engines. Thus, SEO (Search Engine Optimisation) is a great way to level the playing field and acquire market share. SEO, for those not in the know, is the practice of arming your website for ideal visibility on popular search engines. While SEO differs from other outbound marketing strategies, it shares an objective: to increase traffic, prospects and sales on your business’s website.
Today, SEO is a vital aspect of doing business online. Contact Purple Cow today for expert online marketing services that will enhance your website’s SEO rankings.
Use SEO to up your website’s visibility on search engines
Here are a few tips that small businesses can use to improve their SEO ranking and user experience
- Get content- Search engines love unique content; the more useful content there is on your site, the more opportunities you give searchers to find your products and services.
- transcribe interviews, conversations and personal opinions to text and upload them as articles
- turn support emails into FAQ pages on your website
- upload video blogs
Consider the following: - Be personal – Small companies have an advantage that bigger businesses don’t: a personal voice. Make yours heard and display authority in your market. Customers love hearing recommendations or reviews, and are more influenced to buy from those as opposed to product features and benefits pages. For example, if you have a catalogue, make a buyer’s guide in addition to product listings. Show your expertise by turning your knowledge into personalised communication.
- Speed it up – How quickly the pages on your website load on various Internet connections is typically one of the last things that small business owners take into account. Now that Google has introduced speed into the ranking algorithm, it’s time to start checking on how quickly your site loads. When you improve your website’s speed, you enhance your user’s experience. Think about how you would feel if you had to wait for a page to load in order to buy a product; then adjust your site so that your customer doesn’t have to.
- Optimise for local – The odds are that your business can take advantage of local search. Most users utilise search engines to research information about local companies. Ensure that your keyword choices are customised so as to attain the best possible local coverage.
Invest in professional SEO services from Purple Cow
Purple Cow offers expert Internet marketing services that will boost your SEO rankings and give your brand maximum coverage online. Contact us today to find out more about search engine optimisation techniques.