Message from Leon (MD):
Are you getting the most out of your SEO?
Search Engine Optimisation (SEO) has become increasingly important as a marketing tool due to the broad scope of information available on the Internet. Users visit search engines, en masse, with queries relating to a plethora of topics and purposes – these search platforms have become the global hubs for sourcing online information, making them the perfect marketing platform for websites. In spite of regular design updates and algorithm changes, there are clear trends to watch out for as a website developer making use of SEO.
Many businesses recognise the potential to draw in clients via search optimisation and, most importantly, to cement their site’s online authority with users. Search engines are becoming increasingly intrinsic to the modern marketing experience. SEO strategists work to stay ahead of developments in their field, implementing changes to influence site rankings accordingly.
Purple Cow’s team of SEO experts has the collective experience and expertise to keep your website updated and ahead of the search results game. Contact us to find out about optimising your website today.
Effective search engine optimisation adheres to market trends
Simply saying there are numerous factors influencing a website’s rankings would be an understatement. Search engines such as Google adapt their ranking systems constantly, changing the SEO terrain according to geographical requirements, social media platforms and even SEO trends themselves. Large search engines are very aware of how SEO vendors have evolved to complement their algorithms. They respond by constantly fine tuning the process and reworking ranking criteria in favour of usability. Optimising your website can depend on any one of these factors. As with anything else in business strategising, the devil is in the details.
- Link quality – Blog links have been seen as a gold mine for SEO credit in the past. With an emphasis on quantity over quality, these types of sites have previously incorporated dozens of links per page of content, many of which had very little to do with the pages themselves or even the overall themes of each blog. It’s obvious that a resource with this kind of content doesn’t serve much purpose to a user looking for information. Therefore, semantic indexing has been encouraged to combat this kind of irrelevancy and spamming. Search engines view links more favourably when they are placed in the article body, in a certain proximity to related keywords. This means content has to be created organically – links need to be relevant to the articles, which in turn, need to complement the subject matter of the website.
- Social media optimisation – Social media platforms have a strong foothold with the online community. It’s a fact. Search engines, in response, have begun placing more authority on links originating from websites or portals such as these. Whether from social networking or bookmarking sources, search engines are constantly looking for ways to tap the huge amount of traffic associated with these tools. It’s important to establish a social media business identity, both to improve your image with your target market and to present a diversity of links to search engines.
- Geo targeting – Web site SEO means considering your pages from all angles. Google’s Local Business Centre listings have brought the geographic locations of websites and businesses into focus as an SEO field. Logging individual IP addresses, search engines produce matches based on the user’s physical location. Holistic SEO strikes a balance between organic rankings and local listings.
Keep a keen eye on emerging SEO trends for better optimisation
Web site search engine optimisation is a constantly growing field. Purple Cow’s team of industry professionals have the latest SEO knowledge and insights to give your website an Internet marketing edge. Contact us today for more information on our SEO services.