SEO – Search Engine Optimization Services

SEO has the added benefit of improving the general navigability of your website, improving the way in which Internet users behave on your site. Contact Purple Cow now for specialist search engine optimisation services that can move your website up on the SERPS.

Website audit – starting the SEO process

Before beginning the website optimization process, it is essential to assess the site in order to obtain an in-depth understanding of its current architecture, themes and level or optimization. Not only will an audit give you a clear view of your website’s current optimisation level, but it will also supply you with a starting point from which to improve the site’s usability and functionality.

In essence, a website audit is the process via which a comprehensive review of a website is conducted by qualified SEO experts. Because search engines play a massive role in the visibility of your website, it is essential to ensure that it complies with their requirements.

An SEO audit takes the following type of analysis and website characteristics into account:

• Link popularity analysis – One of the ways in which search engines assess the value of a website is by taking into account links pointing to your site from other websites. This is important because links from respected websites are more valuable to your site than those from untrustworthy or badly maintained sites. Furthermore, links from websites pertaining to your industry can help search engines define the theme or topic of your site.
• Search engine friendliness analysis – SEO audits also determine factors that may hinder your website from being crawled and/or indexed. Web crawling or spidering is the process whereby a computer program or script browses the World Wide Web in a methodical manner to create an indexed database of the information that it finds.
• Website analytics review – The primary intention of most websites is to convert Internet users into customers. Website analytics tracks user behaviour on your website and can help you to determine what pages are effective and which ones are causing Internet users to click away. Website analytics are complex and it is critical to employ professional SEO analysts who can understand the meaning of complex figures and translate them into useful information.
• Keywords research – In order to help your customers find your website, it is important to discover what keywords, phrases and terms they are using when searching online. Often, the keywords that you would use to describe your business, products and services differ from those used by your customers. A website audit will give you insight into the way in which your customers search the Web.
• Competitor research – One of the most effective ways of ensuring that your website is successful is to take a look at your competitors’ websites and see what works for them and what doesn’t. Not only will this give you a clear idea of the tactics being implemented by your competition, but you can also learn from their mistakes and successes.
• SEO strategy – At Purple Cow, we understand that not every business owner understands the ins and outs of the technical aspects of digital marketing. Therefore, we collate all of the information pertaining to your website into an easy-to-understand report that illustrates the current state of your website as well as a suggested strategy for moving forward.

Place your website under the microscope with Purple Cow and have an in-depth, professional website audit conducted now.

Purple Cow offers flexible, tailor-made SEO services

Purple Cow operates as a team of passionate digital specialists who have honed their skills in their areas of online marketing expertise. A list of clients that feature prominently in organic search results is evidence that we provide our clients with unparalleled search engine optimization services that work. Our tailor-made search engine optimization services will help to position your brand near the top of search engine results pages (SERPs), and differentiate your business from its competition.

SEO services, by definition, are services that involve altering the Web content and structure of your website in order to increase the amount of relevant, targeted traffic that is sent to it. Approximately 80% of your visitors arrive at your site via SERPs. What use is a website to your business, if it isn’t listed on the first three pages, at least, of search engine results? As specialists in the industry, Purple Cow uses proven methods to boost your website’s organic search rankings – so that potential clients can find you.

Search engines award relevance to websites using a number of factors: keyword density being one of the most important as it suggests relevancy. However, a website’s content still needs to appear readable to its human audience. Therefore, keywords need to be placed as naturally as possible as sites that practice keyword stuffing get penalised and bumped down in the rankings. Keyword stuffing is an unethical technique that floods web pages with competitive keywords in order to “manipulate” search engines into indexing the site as highly relevant, so that it receives maximum ranking and visibility.

Purple Cow’s SEO services include analysis of how search engines operate with regards to indexing content and the most popular terms searched for by users, and then focus on applying this to your website. Optimising a website for search involves content editing, content creation and HTML editing and associated coding to increase a website’s relevance by creating consistent themes for each page.

Using accurate and up-to-date SEO tools, our search engine optimization services also include identifying barriers that may block search engines from finding your website and how to incorporate a functional, SEO-friendly web design.

The process of search engine optimization is never once-off. It involves constant monitoring and alteration by adding new content and being aware of the current most competitive keywords that users are searching for, that also pertain to your business, in order to remain at the top.

Contact Purple Cow now for a free quote for our search engine and website optimization services from an experienced consultant.

Measure your site’s success using Web analytics

Web analytics are used for monitoring aspects of a website: from incoming traffic and user actions to customer responses and search engine referrals. Google Analytics is one of the most popular tools for webmasters and offers an effective way of measuring Internet users’ activities on websites. It focuses on statistics that benefit marketers, emphasising sales and conversions.

Website analytics provide information regarding what types of people are visiting a website, how they’re finding it and what they seem to be looking for. Using analytics tools, you can define your website’s goals and identify and eliminate the stumbling blocks that result in lost conversions. For example, a slow or broken shopping cart on your “Buy Now” page is very likely to result in a loss of sales. Analytics software will help you to identify this problem.

Web analytics software delivers a surplus of information that can be overwhelming to the novice online marketer. Purple Cow’s’ experts are well versed in using a variety of analytics tools, and can scrutinise website data in order to create the optimal solutions. Contact us for assistance with website optimization and analytics, and we’ll help you to create a popular and functional website.

What is web analytics?

Web analytics provide market research data and website statistics such as the number of visitors, page views, time spent on site and bounce rate. Data is recorded in metrics. Scientific in nature, metrics consist of events (also known as clicks), which web analytics tools use to highlight trends. These trends give marketers useful insight into the user patterns that emerge from a website. Put another way, web analytics systematically dismantle something large in order that experts may study the component parts.

There are two umbrella types of Web analytics, namely off-site and on-site analytics:

• Off-site analytics are valuable brand management metrics that hail from the greater Web community. Regardless of whether you own a website, mobi site or social media fan page, off-site analytics are a powerful means of containing reputation crises. By measuring a range of websites’ audiences, their compatibility with your business and the amount of activity on those sites, you can leverage the power of Internet conversations to improve your visibility online. Social media optimisation, for example through Facebook fan pages, is one way to improve your off-site reputation online.
• On-site analytics refer to the visitor’s journey once he or she has landed on one of your website’s pages. This data is measured against key performance indicators – or goals – that you create in order to measure how well your site is performing against your objectives. A visitor’s typical journey could consist of landing at a home page, clicking on the services page, fees pages and finally, on a Contact Us form. The power of site analytics is that data is recorded in a commercial, rather than an educational context, with a focus on return on investment.