Even though South Africa is considered a leader in the African Internet marketing arena, Namibia is only a few years behind in terms of technology and skill. However, the biggest challenge experienced by both is still the provision of Internet access, as well as infrastructure at large, to the country’s remote areas. Not unheard of [...]
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Every visitor to your website is a potential customer – so driving greater numbers of people to your site is a surefire way of boosting business. Online advertising is an exceptionally useful marketing tool in this regard, as it directs web users to your site and increases conversions whilst fulfilling a useful brand-building function. The [...]
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Are the results of your banner advertising campaign meeting your expectations? Is your campaign driving high-quality, targeted traffic to your site and boosting ROI? If not, take heed of the banner advertising tips below. These hints are bound to maximise the effects of your online advertising strategy, increasing its effectiveness and enhancing your visibility on the [...]
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Banner advertising offers a highly measurable, targeted means of generating exposure for your brand or product. As the essence of online advertising, banner advertising continues to be one of the most popular and measurable Internet marketing tools available. Think of online banners as the digital version of traditional print adverts – but with the added [...]
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Keeping in touch with customers is an important part of running a successful business. But do you find that the email marketing messages you send your customers or clients seldom result in replies? Or are you struggling to increase the number of contacts in your database? Our Communication Journey is the ideal solution to these [...]
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Just about every company is looking for ways to reduce costs, and the good news is that is possible to cut back without forgoing a marketing campaign. One of the most fundamental errors businesses can make during times of economic uncertainty is slashing their marketing budgets, or removing them altogether. Advertising is often considered a [...]
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It’s the kiss of death for any brand to have a marketing campaign that has become outdated and antiquated. Regardless of the promotion avenues a business may be utilising to market their products and services, it’s integral that these platforms be continuously researched and refreshed. This is even more pertinent in the world of digital [...]
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The influence of the Internet on marketing strategies has been great over the course of this century’s first decade and it looks set to continue over the next ten years. With the beginning of the new year now behind us, it’s time to start benefiting from the technological advancements of this century – if you [...]
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Technology has significantly affected the way in which people function on a day-to-day basis. People spend more time than ever before surfing the Web interacting with businesses, other consumers and friends. International Internet usage has grown exponentially over the past decade and South Africa is quickly following suit. Businesses must adapt their advertising and marketing [...]
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The website “Newspaper Death Watch” publishes articles relating to the impending demise of print media. Basically, the site tracks articles discussing the theory that as the popularity of the Internet increases, the print media will soon become obsolete. However, while the print media do appear to be struggling during the current economic climate, they don’t [...]
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