Don’t know your CPC’s from your CPM’s? Fear not! We’ve compiled this A to Z Internet Marketing terminology glossary to help you demystify some of the industry’s top buzzwords. A Algorithm: A set of rules that a search engine uses to rank the listings contained within its index, in response to a particular query. No Search Engine reveals exactly how its own algorithm works, to protect itself from competitors and those who wish to spam the Search Engine. B Backlinks: All the links pointing at …
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…s Maintained Solutions Designed Solution Developed/ Customised Solutions Technical investigations Tested Solutions Application of technical techniques Impact analysis and compiling technical solutions and action plans across systems Quality assurance HTML XML UML (conceptualising architect) PHP Creates and executes project work plans and revises as appropriate to meet changing needs and requirements. Personal Skills/Attributes Only experienced individuals with three to four years working workin…
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analysis of how search engines operate with regards to indexing content and the most popular terms searched for by users, and then focus on applying this to your website. Optimising a website for search involves content editing, content creation and HTML editing and associated coding to increase a website’s relevance by creating consistent themes for each page. Using accurate and up-to-date SEO tools, our search engine optimization services also include identifying barriers that may block…
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How well does your website rank in the search engine results pages? When searching for your products or services, will your customers and target audience be able to find your business online? If your site is not displayed within the first three results pages (at least), chances are that you’re losing out on a considerable amount of potential customers. When a user enters a specific term in the search engines, the order in which the results are displayed is dependent on relevant search eng…
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Are you seeking a search optimization solution for your business or organisation? The advantages of utilising search engine optimization campaigns to increase your online presence on search engines such as Google, Bing and Yahoo! are well known. However, what most clients don’t realise is that there is a plethora of antiquated and obsolete methodologies being sold as legitimate search optimization techniques; typically by unethical and devious search engine marketers. Knowledge of which t…
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Search engine optimization is one of Purple Cow’s premier services. It is the process of improving a website’s internal and external aspects in the interest of boosting organic (search engine traffic as a result of improved visibility in natural listings in the search engines.) traffic and conversions. Making changes on a website can involve so many factors that we prefer the umbrella term of website optimisation – since a number of factors rely on one another in order to work effectively with …
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Do you find yourself wondering why your business’s website doesn’t show up on the first page of popular search engines such as Google, Bing and Yahoo? When consumers use search terms that should theoretically relate to the location of your business and the products or services you offer – why don’t they find you? These questions will likely lead you to one of two conclusions: either your website was poorly optimized, or it wasn’t optimized at all. If these questions are …
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Companies of all sizes have discovered the marketing benefits of Search Engine Optimisation (SEO). Ranking well on the results pages of the right search engines has become a priority for website owners, as they vie for positions against their competitors and augment their traffic. Pay Per Click (PPC) advertising is one method with which website owners attempt to dominate the first page listings. While there have always been many search engines for the average user to choose from, web page optim…
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which is already evident on the Internet: User published data in smaller, privacy protected areas Increased subscription to feeds and updates viewed via syndication Race for the creation of innovative new platforms – as opposed to the publishing of HTML web pages Get social media savvy with Purple Cow Although Google and Facebook are rivals for traffic, current trends do not indicate whether social media or search will win the battle for supremacy. Although the Experian Hitwise statistics are…
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ion on SERPs. Cloaking content: This is the method of creating content that the search engine spiders will see, and then showing completely different information to users browsing the front-end of a website. Utilising doorway pages: Doorway pages are HTML pages that are designed to trick search engines into giving high rankings to pages filled with spam (rubbish content). The doorway page usually redirects users to another page that is generally unrelated and includes unimportant content in rela…
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This is the process of optimizing your organisation’s website for the best possible usability. Website optimization also involves developing a website’s navigation, landing pages and supporting articles, for the purpose of improving search engine rankings and ensuring a good user experience The benefits of Website Optimization Increase brand awareness and loyalty Improve search engine visibility Retain customers Boost leads and conversions Dominate the competition Submit your info…
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This is the process of optimizing your organisation’s website for the best possible usability. Website optimization also involves developing a website’s navigation, landing pages and supporting articles, for the purpose of improving search engine rankings and ensuring a good user experience The benefits of Website Optimization Increase brand awareness and loyalty Improve search engine visibility Retain customers Boost leads and conversions Dominate the competition Submit your info…
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Purple Cow’s customised Search Engine Optimisation (SEO) strategies have been designed to put your website in one of the most lucrative places on the Internet: The search engines’ top 10 results pages. Our specialised SEO packages are designed to meet the unique search requirements of our clients, by implementing several crucial elements of SEO, including: Sound HTML coding practices, with particular emphasis on Title Tags, Meta descriptions and page structure. Keyword research is …
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It’s tough getting noticed on the Web. A web page can provide relevant information about a particular subject in an interactive and engrossing way, and still fail to attract a significant number of visitors. One of the most reliable ways to rectify this is to improve traffic to your site by achieving a high ranking on the search engine results’ pages (SERPs). That is where search engine optimization (SEO) is so valuable. What is the purpose of SEO? Imagine that you’ve created the definitive we…
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…any’s SEO efforts? Traditionally, online marketers have been wary of any content that isn’t identifiable by search engine spiders. This has been one of the reasons why SEO analysts advise against flash-based websites or the overuse of flash within an HTML website. It’s also one of the reasons why many businesses may have dismissed the idea of dedicating resources to the creation of infographics to boost online exposure. As the text used in these images can’t be ranked or assessed by search engin…
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