…rms. In other words, mobile advertising offers consumers the ability to make decisions. And this extended reach gives businesses the chance to get to know their customers. .mobi – stay in touch Not to be confused with WAP (which is a version of HTML adapted for phones), .mobi is a domain that is used for mobile sites. The advantages are numerous: you can extend your customer base to include over 50 million SA connections (as of 2008 – according to World Wide Worx’s research); you can expo…
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… us to enquire about our superior web design services for your company website. Why opt for professional web designing services? Web designing is a specialised skill set that requires proficient knowledge in web coding that includes languages such as HTML, CSS, Javascript, Actionscript and PHP. While many companies choose to opt for cheap web designs that utilise the bare basics of these languages, it’s always best to hire a qualified designer to ensure that your website offers users an in…
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Search engine optimisation (SEO) is a process that enhances a website’s content and structure in order to increase the quality and volume of organic traffic to the site. Generally, Internet users find a particular website via search engines, usually after conducting an online search pertaining to a specific topic, product or service. This is known as organic search. The success of a website – and the business or organisation it represents – thus hinges on the website’s online visibility among s…
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Optimising a website to target local search is often overlooked – to the detriment of online success. Think about it: More than a billion people are estimated to use the Internet, across seven continents and throughout hundreds of countries. Wouldn’t it be useful to target the customers that are right on your doorstep, rather than those who are thousands of miles away? Certainly, credit cards and rapid global shipping has made it easier than ever to procure a rare book, beloved CD or yak-wool j…
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…ok a survey of industry experts’ predictions for the future of the Internet. While experts greatly disagree on almost every aspect of the Internet’s upcoming development, there were several interesting trends that were apparent, especially concerning search. Continue reading to discover expert prediction for Internet search. Internet users trust search engines Perhaps unsurprisingly, the survey showed that a large portion of Internet users are believed to trust that search engine results lead to…
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PPC is a lucrative advertising technique that utilises paid listings on search engines to deliver highly-targeted, assessable results. It can be used to effectively streamline campaigns and significantly boost your company’s ROI. The benefits of Pay Per Click Advertising Increase traffic to your website Effective promotion of a particular service or product Facilitate geographical targeting Promote directly to your target market Submit your information using the contact form provided an…
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Changes in search ranking criteria by one of the world’s largest search engines are enough to get anybody’s tongues wagging, and this has been exactly the case with Google’s recent upgrades. Google.com’s 2011 update to their page ranking algorithm, dubbed “Panda”, changed the SEO and Internet marketing playing field significantly. Search engine optimization is typically a fast moving field, something website owners see clearly when algorithm changes such as this come along. With Google’s popula…
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Internet marketing can take many forms. It’s a field that combines aspects of design, web coding and link building, along with marketing strategies, in order to increase a website’s visibility. Search Engine Optimisation (SEO) plays a major role in Internet marketing operations, improving a website’s organic rankings with relevant search engines in order to better promote its content. It’s a tactic that goes a long way in improving usability and adding value in regards to website content. It ca…
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The Microsoft-Yahoo! partnership, which was announced in mid-2009, has been officially approved by government regulators such as the US Department of Justice and the European Commission. Expected now to hold approximately 30 percent of the search market in the USA, the two companies together present an attractive medium for advertising expenditure, as well as an improved search landscape using combined search technologies. Acquiring a ten-year license to Yahoo!’s search technologies, and hiring…
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In the world of SEO (Search Engine Optimisation), there are two distinct routes taken by specialists to ensure well-ranking sites. Black hat search engine optimisation is an unethical form of online marketing that utilises underhand techniques in order to get websites to rank well on search engines. These practices are generally frowned upon in the digital arena, as they are devious and lack ethic. Also, there are severe penalties for purveyors of black hat techniques. The flip side of the coin…
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Writing in order to target search engine traffic is a technical and creative pursuit; technical because there are proven factors that influence rankings, and creative because implementing them in a user-friendly design is integral to a site’s success. As SEO copywriters do not have access to the technical methodologies that underlie search engine algorithms, successful SEO copy involves copious researching, testing, revising and expanding of web pages in order to gain traffic and conversions. C…
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Search Engine Optimisation (SEO) has become increasingly important as a marketing tool due to the broad scope of information available on the Internet. Users visit search engines, en masse, with queries relating to a plethora of topics and purposes – these search platforms have become the global hubs for sourcing online information, making them the perfect marketing platform for websites. In spite of regular design updates and algorithm changes, there are clear trends to watch out for as a webs…
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Increasing your online presence through Search Engine Optimization (SEO) can greatly increase your market share. This is a bold statement that over the past five years has become increasingly true as Google optimization has evolved with ever-changing algorithms. Having an efficient online marketing strategy will not only drive more traffic to your website, it will ensure that this traffic is relevant, increasing your conversions from Web traffic into paying customers or clients. It’s important …
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Pay-per-click (PPC) advertising, also referred to as Cost-Per-Click advertising, is a method used by many search engine marketing companies to drive traffic to a website. PPC entails bidding on specific search terms (or keywords) that people might type into a search engine in order to find certain information. Winning PPC bids – which translate into high-ranking text ads on the search engine – provide excellent exposure for both new and existing websites. But how exactly does it work? Pay-per-c…
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This is the process of customising and optimizing your website content so that it’s indexed by search engine crawlers and highly ranked in search engine results, as well as relevant, engaging and interesting for your website visitors. The benefits of Content Optimisation Increase relevant traffic to your website Retain a loyal readership Increase your market share Eradicate dead links and website errors Submit your information using the contact form provided and we’ll get back to …
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