SEARCH ENGINE MARKETING RESOURCES

We’ve written and collected a selection of SEO, PPC and Internet Marketing resources that will hopefully clarify some of the ambiguity that surrounds Search Engine Marketing. Please also see our ever-growing newsletter archive at the bottom of this page.

What is SEO?
Effective SEO is proven to get your site noticed on the Internet – a platform where millions of sites jostle for the attention of a burgeoning online audience. We explain exactly how SEO promotes your site on the fastest-growing communication platform in the world.

How does SEO Work?
Search engine optimisation has the power to boost your site to the top of the search engine rankings, placing it in the most sought-after spot on the Internet. Curious to know how? We’ll tell you how SEO works.

5 Quick SEO Wins
With the reams of information that’s available on the Internet about Search Engine Optimisation, it’s sometimes hard to know what to adopt and what to ignore. We’ve compiled a concise checklist of our top 5 SEO quick-wins which get results. This is power SEO. Enjoy.

Pay-per-click advertising
Pay-per-click advertising is a targeted, cost-effective advertising model that is able to yield impressive results fast – if you know what you’re doing! Fast-track your PPC campaign with this quick Pay-per-click crash course from Purple Cow Communications.

How does PPC work?
Interested to know exactly what makes pay-per-click advertising so effective in driving traffic to your site? We’ll explain how this targeted and highly-measurable strategy works to increase conversions and maximise ROI.

Banner advertising
Banner advertising, also referred to as online advertising, is one of the most popular Internet marketing tools available. It’s measurable, it’s effective, and it’s great for boosting brand awareness. Read about how banner advertising works.

SEM Glossary
Don’t know your CPCs from your CPMs? Fear not! We’ve compiled this Search Engine Marketing glossary to help you demystify some of the industry’s top buzzwords.