Pay Per Click Advertising Services

Pay per click advertising explained

Simply put, pay per click advertising is a model of Internet marketing in which advertisers do not pay to display an ad, but rather pay when their PPC advertisement is clicked on, hence the model’s name: pay per click advertising.

Popular search engines such as Google, Yahoo and Bing all have PPC programs available: Adwords, Yahoo Search Marketing and Adcenter respectively. Often, the activation of a pay per click account takes only minutes and, if done with accurate keyword research and a sound search engine advertising strategy in mind, can result in traffic to your website within 24 hours. One of the most appealing aspects of PPC advertising is its measurability and cost-effectiveness.

It’s essential for any pay per click campaign to begin with an in-depth analysis of the target audience’s search behaviour by a professional campaign manager. It’s this process and understanding from which all other PPC campaign management services stem. Once the target audience is understood, it becomes less of a guessing game and more of a science to determine the most valuable keywords for driving traffic to your website – ultimately increasing the site’s conversion rate.

Purple Cow Communications employees are qualified in pay per click campaign management. Dedicated to delivering advertising to targeted groups of online searchers, Purple Cow assists companies by designing and executing affordable PPC online adverts for those who are most likely to click on them.

By creating and placing adverts for your website in prominent positions on search engine result pages, or on PPC content networks, the experts at Purple Cow Communications can manage an effective pay per click advertising campaign that will drive targeted traffic to your website, and therefore increase your conversions. We research and use keywords that your target audience is most likely to use when searching for your products or services so that that your business is directly marketed to the most relevant consumers as they execute searches or visit related sites.

Contact us with direct enquiries about pay per click advertising, or continue reading to learn more about other types of paid advertising for your business.

Google Display Network (formerly Google Content Network)

Ever noticed while surfing the web, a particular PPC advert that is directly related to the content you’ve just read or shown interest in by user interaction? This is not a coincidence; these advertisements are strategically placed by advertisers and their Google Pay Per Click campaign managers to target individuals to view their products or services. This type of advertising is also based on a cost per click basis and the websites that are used to display this range of PPC ads is known as the Google Display Network, formerly called Google Content Network.

Google’s display network varies slightly from PPC adverts on search engines. While Google’s search network requires a list of specific keywords that a user might use to search for something precise, the content network aims to match the keywords chosen for your product or service, with thematic content on other websites.

With Google Display Network ads, the advertiser and PPC manager chooses a visitor demographic by grouping Adwords themes, as opposed to choosing a specific set of keywords. Your adverts are then placed on websites, which publish information that is directly related to your targeted keywords and themes. Thus, when people see your adverts on the content network, it’s not because they are searching for a specific subject, it is because they are being engaged while browsing.

It makes sense to complement your Internet marketing campaign with a pay per click program on the Google Display Network. It is currently the world’s number one advertising display network and reaches more than 80% of Internet users across the globe, serving ad impressions across thousands of websites daily.

The PPC advertising specialists at Purple Cow Communications are qualified and experienced in creating and managing campaigns that work. By using up-to-date and accurate tools, we position your PPC adverts before potential customers browsing the web from their phones or computers, thereby increasing relevant traffic to your website, which in turn increases conversions.

Google Click to Call

Google’s Click to Call program offers businesses the option of tracking leads that are driven by mobile Internet users. Google Click to Call advertisements appear the same as regular sponsored search results in search engines, with the addition of a business contact number that is highlighted and clickable.

This model of AdWords advertising allows mobile Internet users searching for something specific on the web to click on the phone number in a paid search advert to auto-dial the advertiser’s phone number. Every time a user clicks to dial from the PPC ad, the advertiser is charged the price of a click.

By choosing to add Google Click to Call ads via Purple Cow Communications to your pay per click advertising campaign, you automatically gain access to online and offline user insights that were previously unavailable. Approximately 83% of consumers use search engines to find a specific service or product and then contact the business offline via a phone call. Now you can measure how online activity influences offline consumer purchasing behavior by tracking the connection between mobile searches and Click to Calls.

As a leading digital marketing agency, Purple Cow Communications specialises in a range of Internet marketing models that has positioned hundreds of brands and businesses at the forefront of their industries. Contact us to discuss your needs for a tailor-made PPC search engine marketing campaign that includes Google Click to Call adverts, or to learn how you too can benefit from a holistic digital strategy from Purple Cow Communications.