Message from Leon (MD):
ORM – Online Reputation Management Services
The practice of observing the Internet reputation of a person, brand or business, with the goal of containing negative mentions entirely or pushing them lower on search engine results pages to decrease their visibility is known as online reputation management and monitoring.
The benefits of Online Reputation Management
- Increase brand awareness
- Improve brand loyalty
- Amplify your market share
- Anticipate potentially disastrous PR
Submit your information using the contact form provided and we’ll get back to you shortly; building brand awareness and loyalty via our specialised online reputation management services.
The importance of Online Reputation Management (ORM) for your brand
Are you aware of what consumers are saying about your business, your services or your products? Are you listening to the online conversations about your brand that are happening right this minute? These conversations between, perhaps, competitors, ex-employees and consumers can affect the way in which people view your business. Online Reputation Management (ORM) services enable businesses to keep track of what is being said about their businesses online.
Purple Cow Communications’ ORM, or reputation management, services ensure that you are always in the know when your brand is mentioned online – so that you have the opportunity to respond, correct inaccuracies and offer improved customer services. Continue reading to learn about the unique benefits of ORM for your business.
Online PR – be involved in conversations about your business
Since the integration of social media into society, the Internet has emerged as a powerful medium via which users can be completely candid about their experiences and opinions of specific business’s services or products. A large number of consumers use the Web to do research; gather reviews and discover opinions from other consumers to assist them in making important buying decisions.
Online PR in the form of Internet reputation management, or ORM, aims to involve your business in the conversation that consumers are having about your brand. This is achieved by setting up alerts whenever your brand is mentioned on the web. Contact us to compile a quote on our tailor-made ORM services.
Corporate reputation management: how is it all implemented?
Consumer-generated media such as social media networks, blogs, forums and bulletin boards allow users to share information effortlessly and free of charge – irrespective of the nature of this information. However, many of these websites, for example HelloPeter.com, charge businesses a small fee if they wish to respond to negative statements made by consumers.
Purple Cow Communications’ ORM and corporate reputation management services provide businesses with the opportunity to actively respond to negative feedback or malicious content posted by consumers, competitors or even ex-employees. By using accurate, up-to-date technology and tools for corporate reputation management, we can help you to maintain a positive brand image.
More about Online Reputation Management
The steps involved in ORM
Up until today, you may not have encountered the need to make use of ORM services, but what happens in future when you do have to? It only takes one consumer comment to influence other consumers. Ignoring a negative comment won’t make it disappear. Internet reputation management ensures that your business name and clean reputation are not tarnished. Below is a brief outline of how we accomplish this:
- Monitor – Monitoring is the first step to managing your online reputation. To address and respond to negative feedback posted on consumer-generated media, it is crucial to be well aware of what is being said so that you can respond quickly. By monitoring these online conversations about your brand, Purple Cow Communications is immediately alerted if adverse information about your brand is being indexed – and can then react accordingly to portray your brand in a positive light.
- Analyze – Analyzing and reviewing what is being said about your brand will give you a general understanding of where the negative feedback originates. The analysis step is essential in order to respond in the correct manner.
- Engage and Influence – This step is where ORM actively comes into play. Politely responding to a negative comment, even acknowledging a compliment with a simple thank you, plays an important role in influencing consumers’ perception of your brand. Online conversations can easily be influenced positively if businesses are actively involved in them. As an online marketing agency, we work closely with your business’s PR company in order to promote and speak for your business in a fitting voice that meets your promotional objectives.
Benefits of online reputation management
Every business should have a brand representative looking out for their interests, and ORM aims to achieve this for businesses on the Internet. Some of the core benefits are:
- Increased brand awareness by listening to consumer complaints and resolving the situation, which may merely be one customer’s bad experience.
- Enhanced insight about your consumers’ expectations and concerns, as well as likes and dislikes, about your services or products – leading to improved customer service.
- Take advantage of consumer-generated media by using targeted keywords (from your SEO campaign) in your responses.
What works hand-in-hand with our reputation management services is social media marketing. This emerging medium enables businesses to interact and engage with their consumers in a positive way by building relationships with them, starting conversations and offering special discounts. Social media marketing targets the positive sector of business reputation management. Purple Cow Communications’ social media specialists work on strategies that keep your brand in the positive light because a positive reputation suggests a trustworthy brand, which is ultimately reflected in increased sales and profitability.
As a leading Internet marketing agency, Purple Cow Communications believes in taking a well-rounded approach to ORM by incorporating social media marketing as well as Search Engine Optimization (SEO). Ultimately, the goal of online reputation management is to establish a positive web presence for your brand. Incorporating SEO and social media marketing into your ORM strategy can significantly increase your overall web presence, which will help your business to earn positive rankings for your brand, products or services.
Contact Purple Cow Communications Internet marketing agency to discuss a tailor-made reputation management strategy for your business today
Online Reputation Management (ORM) services from Purple Cow Communications
Purple Cow Communications is a pioneer in the digital marketing sphere, offering businesses the full spectrum of Internet marketing products to position your brand at the forefront of its industry. Contact us today to have one of our consultants compile a quote on our Online Reputation Management services, or to learn more about our other digital marketing products.