Message from Leon (MD):
Mobile Marketing Services
This is a set of techniques that enable organisations to engage with their audience in an interactive and relevant manner, via any mobile device or network. Such practices include SMS, MMS and Mobile web marketing.
The benefits of Mobile Marketing
- Increase leads, sales and conversions
- Expand your market share
- Deploy new and innovative promotion techniques
- Encourage brand awareness and loyalty
Submit your information using the contact form provided and we’ll get back to you shortly; increase your conversions now by incorporating mobile marketing into your promotion strategy.
Mobile marketing: have you given it enough thought?
Cell phones have become versatile tools via which businesses and advertisers can easily communicate with a mass audience via mobile marketing. If you don’t already have a mobile website for your business, you’re already losing out on thousands of potential customers who use their cell phones as a major source for browsing the web. The interactive, measurable and profitable features that emerge from a mobile marketing campaign provide enormous opportunity for increasing sales and brand awareness for your business.
Purple Cow Communications’ comprehensive range of mobile marketing services can be used individually or in a package of complementary products to enhance your mobile campaign or online marketing strategy.
Mobile Internet: why it is a lucrative market
In the past decade, cell phone use and, in turn, mobile websites have increased exponentially. In fact, today there is an estimated 48.5 million users in South Africa – and the number is constantly increasing. The large number of cell phone users provides many opportunities for business owners to increase their customer base to reach mobile Internet users, advertise products and promotions, and increase brand awareness.
As the popularity of cell phones has increased, so too has the technology from which they are created. Cell phones are no longer only used to make phone calls and send SMS messages; they now give users the ability to surf the mobile Internet, stream live music and perform other tasks such as shopping, booking cinema tickets and banking.
Choose Purple Cow Communications for profitable mobile advertising solutions
If you have yet to implement a mobile advertising campaign or mobile marketing strategy, you could be doing your business a great disservice. Purple Cow Communications offers a wide variety of online marketing services that can help your business harness the power of the cell phone. Our mobile advertising services range from MMS and SMS advertising to display mobile campaigns, each of which focuses on different aspects of cell phone usage.
Continue reading for a brief overview of our mobile products. Alternatively, contact Purple Cow Communications today to discover how mobile marketing can benefit your business.
More about Mobile Marketing
Mobile technology and our range of mobile products
With mobile technology improving at a rapid rate, South Africans are becoming increasingly…well, mobile. Your customers expect to have quick and easy access to information on the go, even when they’re away from their desktop or laptop computers. If you don’t have a mobile website or are not running an effective mobile marketing campaign, your customers will seek the relevant information from your competitors.
For this reason, it is recommended that businesses create mobi sites that are tailored to mobile devices and the needs of their users. A mobile marketing campaign created by Purple Cow Communications will ensure that your mobile website gains maximum exposure and can be viewed from almost anywhere in South Africa – all that your users require is a device compatible with the mobile Internet.
Even if you already have a traditional website, it’s advisable to create a complementary mobi site. While many cell phones are able to adapt traditional websites to be compatible, the results are less than ideal. Users will find themselves scrolling down past large images and likely unreadable content to find the information they require.
Purple Cow Communications is a leading Internet marketing company specialising in services that include a wide range of mobile marketing products:
Mobi Banners – Mobi banners function similarly to traditional online banners and can be placed on publishers’ mobi sites. Users can then click on the banner and be taken to your mobi site.
Tenant Links – Display links to your mobi site on publishers’ sites to increase traffic to your mobi site and increase your site’s credibility.
Mobile SMS (external database) – Send a short message out via SMS to a database provided by us.
Mobile SMS (internal database) – Send a short message to your existing customer database.
Mobile MMS (external database) – Send a multimedia message, which can include images, text, video and audio, to a database provided by us.
Please call me (external database) – Attach text adverts to ‘please call me’ texts sent via Vodacom. These adverts are viewed by both the sender and receiver of the ‘please call me’ text.
Splash pages – A splash page advertisement is displayed when a cell phone user logs into a downloaded application, for example Mxit or Webmail. Clicking on the splash page takes users to your mobi site.
Barcodes – This product gives users the ability to receive specific information by taking a photo of a unique two-dimensional barcode using their cell phone.
Purple Cow Communications can create an effective mobile Internet marketing campaign that meets the needs of your target market. Apart from mobile marketing we also offer mobile development as well as mobile SEO (Search Engine Optimization).
Leading the mobile marketing industry
Purple Cow Communications offers an extensive selection of mobile marketing products that leverage the popularity of cell phones in South Africa. Whether you want to create a permanent mobile presence with a mobile website or want to use cell phones to complement, enhance or replace an existing Internet marketing campaign, we can provide you with the necessary tools.
Contact us now for further information regarding our mobile marketing products and how using these products can benefit your business.