Owing to its overwhelming popularity, mobile has evolved into the “7th Mass Media” channel – the first six being print, recordings, cinema, radio, TV and the Internet – and as such offers an excellent advertising and marketing platform. With approximately 3.3 billion cell phones worldwide, there are currently more cell phones in use than televisions. At Purple Cow, we know the wealth of marketing possibilities that are available through this new platform – plus, we have pioneered a few of our own.
Purple Cow’s mobile marketing products can help your marketing campaign keep up with the times as well as improve your brand awareness by targeting a range of new consumers.
Take a look at some of our mobile marketing products below.
Purple Cow’s mobile marketing products
- SMS ads – With SMS advertisements, you can send out a mass SMS containing a link to your mobi site. Sending out an SMS advertisement can significantly increase traffic to your mobi site.
- MMS ads – Our MMS (Multimedia Messaging Service) advertisements function in very much the same way as our SMS option but allow for increased functionality. Your MMS advertisement can include text, images, video clips and audio clips. A link to your mobi site can also be included in the MMS.
- “Please call me” ads – A “Please Call Me” SMS is a free service that allows cell phone users to send a text to another cell phone user asking him or her to call. Our “Please Call Me” product attaches your text advertisement to each message and is seen by both the sender and recipient.
- Mobile banners – Mobile banner ads are very similar to traditional Internet banners; the only difference is that mobile banners are designed to be compatible with mobile phones. Your mobile banner can be placed on a variety of mobi sites and when users click on your banner, they are directed to your mobi site. Mobile banners tend to receive higher click-through rates than online banners do.
- Mobile tenant links – Mobile tenant links (sometimes referred to as sponsored links) are placed on publishers’ Mobi sites. By placing your mobile tenant links on trusted mobi sites that have relevant content, you increase the credibility of your own brand. Tenant links lead mobile users to your Mobi site.
- Mobile Splash Pages – Advertise your business with a splash page that appears as cell phone users log into downloaded applications. As cell phone applications increase in popularity, so do your opportunities for advertising. Your advert can appear as splash pages before applications like Cnected, Webmail and MXit.
- Mobile Barcodes – A relatively new mobile marketing product is mobile barcodes. You can add a barcode to your print or outdoor ad, which provides your audience with additional information regarding your company or its products and services. Compatible cell phones can be used to read the two-dimensional barcode and subsequently receive the URL to your mobi site.
Realise the full potential of your mobile marketing campaign
As technology advances, so do the options of reaching your target demographic. Offering a wide range of mobile marketing products, Purple Cow can create and effectively market your mobi site. Contact us now to create a mobile website for your business or to learn more about our exciting mobile marketing products.