Individuals are increasingly using their mobile phones to access the Internet. It’s fast, easy and cheap, and you don’t need a computer to do it. Immediate access, 24/7, makes for instant browsing for individuals and great opportunities for businesses to market their products and services via cell phone.
Over recent years, mobile phones have developed into complete business tools, enabling users to do far more than just make calls and send text messages. In an increasingly-wireless world, mobile browsing is rapidly gaining in popularity – and in response to this, forward-thinking businesses are advertising on the mobile web.
Purple Cow is able to provide your company with mobile-friendly advertising designed to transport your company from the desktop to the handset, giving you a formidable presence on the mobile Web.
Why do I need a mobile website?
Mobile browsing is even more accessible than regular surfing from a computer, which already provides companies with fantastic opportunities for growth. Now that mobile browsing has entered the scene, businesses can expand their reach even further. If they have mobile-friendly sites, that is.
Consider this: In 2008, mobile Internet searches more than doubled from 2007, and by 2020, it is estimated that half of all Internet searches will be conducted via cell phone.
The fact of the matter is that if your website’s not geared for mobile browsing, you could be losing a lot of customers. The smaller screens and limited navigational options of a handset mean that your site needs to be specifically optimised for cell phone surfing, or it won’t display properly to mobile users.
Now that it’s possible to use your cell phone to surf the Internet, people are doing it all the time, wherever they are. With a mobile-unfriendly site, you’ll turn potential customers away immediately. As a website owner, it’s essential to keep up with these trends, and critical to address them.
How can I tell whether my site is mobile friendly?
You can register a .mobi domain and transfer your existing website format to it – however, it’s unlikely to display well, if at all. You’ll need smaller images; bigger buttons; a balanced amount of content. You’ll also want to limit the need for users to type in much information.
If you’re not sure whether your site is mobile friendly, it’s easy enough to find out by using a mobile emulator. Mobile emulators are available online, and will enable you to view your site as it would appear on a cell phone.
Using a mobile emulator will also give you an idea of what changes need to be made to make your website more accessible to mobile users. If it is distorted or takes too long to load, you’ll need to tweak it. The same goes for the information you present: Mobile users want information up-front and quickly, so don’t make them search for it.
Optimising your website for mobile usage is just as important – and intricate – as traditional website optimisation, and warrants as much attention.
Purple Cow moves towards mobile
Purple Cow remains on the cutting edge of Internet technology, and as such is able to help you advertise your business on the mobile web. Speak to us today about our innovative mobile advertising solutions, and find out how we can build your presence on the mobile web.