Individuals are increasingly using their mobile phones to access the Internet. It’s fast, easy and cheap, and you don’t need a computer to do it. Immediate access, 24/7, makes for instant browsing for individuals and great opportunities for businesses to market their products and services via cell phone. Over recent years, mobile phones have developed [...]
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South Africa has one of the largest mobile markets in the world. For businesses, it’s one of the most accessible and effective advertising platforms yet. Mobile marketing is advertising on a mobile device, such as a mobile phone, and is an effective way of reaching potential customers through digital campaigns. It’s used to advertise and [...]
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Owing to its overwhelming popularity, mobile has evolved into the “7th Mass Media” channel – the first six being print, recordings, cinema, radio, TV and the Internet – and as such offers an excellent advertising and marketing platform. With approximately 3.3 billion cell phones worldwide, there are currently more cell phones in use than televisions. [...]
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South African businesses are beginning to experience the affects of a mostly established mobile marketing environment. This promotion platform has already been recognised in the US for a while now with mobile ad spending predicted to grow to at least 115 million dollars by 2013. As consumer usage of mobile devices explodes in South Africa, [...]
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Mobile marketing is not the same thing as a mobile website. Mobile advertising is advertising on or with a mobile device (or what Wikipedia haughtily calls “horizontal telecommunication convergence”), while mobi sites supply advertising to mobiles and other portable devices. The .mobi domain is customised for viewing advertising via cell phones, but like a .co.za [...]
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While many first-world countries have spent the past two years obsessing over hi-tech and elaborate mobile devices (such as the iPhone and iPad), it’s refreshing to note Africa is innovating digital culture through the use of basic cell phone technology, which is neither sophisticated nor expensive. With the United States focused on making the ‘simple’ [...]
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