Message from Leon (MD):
Email Marketing Services
This is a variation of direct marketing which utilises electronic mail as a means of delivering commercial messages to an audience. By utilising Email marketing, advertisers can connect with users who have opted in, providing them with the advantage of marketing directly to their target demographic.
The benefits of Email Marketing
- Increase leads, sales and conversions
- Build relationships, loyalty and trust
- Up sell and cross sell products and services
- Utilise measurable ROI
Submit your information using the contact form provided and we’ll get back to you shortly; reach users directly and increase your sales leads now with email marketing.
Email marketing sends your message directly to your target audience’s inboxes
Email marketing is a method of direct marketing that focuses on using electronic mail as a medium to promote a service, product or event. As one of the most cost-effective methods of advertising, email marketing is highly effective because your audience can be targeted directly by means of an email software database. If you’ve ruled out using electronic mail as an advertising platform for your business, then you’ve ruled out a significant number of your target audience – who could easily be engaged by your competitor.
Purple Cow Communications is an Internet marketing agency in Cape Town specialising in creating effective email marketing campaigns that are tailored to your business needs.
The thin margin between effective marketing email and spam mail
Marketing email can be a beneficial addition to your advertising campaign for a number of reasons. Did you know that email marketing is claimed to be one of the most successful forms of advertising, second only to search marketing, because marketing email campaigns target individuals directly via their inboxes.
For instance, by using an email software system to store your database of email addresses, you can compose and send emails to a wide number of individuals at the same time. And by hiring a professional digital marketing agency such as Purple Cow Communications to professionally form and manage your marketing email campaign, you can rest assured that your emails will not be sent to spam.
How can your business benefit from an email campaign
Email is associated as the most popular online activity today; users check their inboxes at least every few minutes. And email campaigns are a form of direct marketing that targets these users directly. Purple Cow Communications utilises modern email marketing solutions for integration with your newsletters or email campaigns that deliver your products or services directly to your consumers’ inboxes. Our email software also enables us to track leads and other metrics such as click-through rates, subscriptions and lead bounces.
Contact Purple Cow Communications by submitting your details in the contact form below for expert advice about how you can implement your campaigns into an email marketing strategy.
More about Email marketing
The journey of an direct marketing campaign
Email is widely regarded as one of the most cost-effective, measurable and target-oriented marketing tools on the Internet. Possibly one of the greatest benefits of email marketing is its instantaneous nature. As well as tracking the customer responses immediately, there’s virtually no delay in transmitting the message. Email is also far more environmentally friendly than printed newsletters or flyers.
Every email marketing message awards you with the opportunity to generate heaps of actionable information that you can use for your direct marketing campaign. Promotions that reach individuals via email advertising persuade readers to take immediate action: make a purchase, send an enquiry, click to download or submit details to register or subscribe. However, because of the number of business benefits that come with email marketing and mass email distribution, many spammers take advantage of this and fill up inboxes with unnecessary and unwanted emails. Of course, there is also the chance that if your direct marketing message fails to persuade a reader, the actionable event will be that your message is deleted.
For this reason, it is important to use a professional digital marketing agency such as Purple Cow Communications to create and manage your email marketing campaign. Providing companies and service providers with a direct line of communication to their clients, the power of efficient email and email newsletter management is often underestimated. Utilising top-of-the-line email marketing software to manage your email and newsletter distribution enables Purple Cow Communications to refine these bulk email messages to specifically target consumers’ interests and, ultimately, achieve a higher return on investment (ROI).
Why is our email marketing effective?
Email marketing managed by Purple Cow Communications is effective because it:
- sends people to offline stores and events
- helps to establish brand awareness
- builds relationships
- encourages trust
- allows direct targeting
- drives direct sales
- is cost effective
Direct customer engagement marketing using email focuses on long-term conversions by building a relationship with your target audience, with more focus placed on the understanding of consumer behaviour than the number of sales. Using email as a platform for viral marketing exposes your business to an even larger number of recipients than before. Emails aim at encouraging customer loyalty and promotion through word-of-mouth. For instance, your direct recipients may forward your email newsletter to contacts who may be interested in your message. These contacts could then forward it on to some of their contacts and so forth.
Purple Cow Communications provides our clients with a full email campaign management service – from planning and design to deployment and tracking. We utilise high-tech email software to support database integration, segmentation and targeting techniques for improving the conversion rate of your email campaign. Contact us to discuss email marketing for your products or services.
Get effective email marketing solutions that work for your brand
Purple Cow Communications, a leading Internet marketing agency in South Africa, works with brands to help them reach their target audience via tailor-made online campaigns. We specialise in the full spectrum of digital marketing products, including search engine optimization. Contact us to discuss your email marketing and newsletter needs so that we can position your brand ahead of your competitors’ brands.