Message from Leon (MD):
Copywriting Services
This involves textual composition for web page marketing that emphasises the practiced treatment of the page’s wording to place it among the first search engine results of a user’s search list, while still producing legible and influential content.
The benefits of Copywriting
- Increase sales and conversions
- Effectively communicate with your target market
- Become an authority in your industry
- Distinguish your company from your competitors
Submit your information via our contact form and we’ll get back to you shortly; improve the impact of your message and increase your sales leads now by using professional copywriting services.
Getting copywriting right will enhance your business image
Copywriting. It is the art of using words to promote your business, service, product, person, opinion or idea. Copywriting, in the business sense of the word, refers to the nature of writing copy for the sole purpose of connecting with your business’s target market and persuading them to perform a specific action. In order to achieve this goal effectively, your business needs professional copywriting services, with competitive rates, from Purple Cow Communications in Cape Town, South Africa.
Thousands of companies operating on the web, across traditional media and also on broadcast media do not make use of specialised copywriting services to communicate their messages. And many of them don’t realise that this is one of the core reasons why their messages disappear into negative space or don’t trigger sales, and is the major reason why they’re not remembered by their target audiences.
Why you should hire a professional copywriter
For example, if a travel and tour operator were to advertise their holiday packages to Africa with inadequately written copy, how credible do you suppose they will appear to potential customers? Travellers tend to search for tour operators who appear experienced and who know what they are doing, which is hard to portray with flawed writing. Hiring a professional copywriter will not only portray your brand in a positive light, but will also ensure that your holiday packages are presented in a persuasive yet natural way. If your message appears professional, so will your business. The same sentiments apply to every business industry.
Our copywriters will help differentiate your business from your competitors
By using professional copywriting services for your business needs, your business will gain from the experience, expertise and copywriting secrets of qualified copywriters. With carefully crafted, professional copy on your website or promotional material, your audience will stay focused, thus preventing them from searching for a competitor’s product or service.
Purple Cow Communications offers superior copywriting services. Submit your details via the contact form below for a no-obligation quote on our copywriting services. Alternatively, give us a call to discuss your particular copywriting needs.
More about Copywriting
Freelance writing
Not being able to afford the costs that come with employing an in-house copywriter doesn’t mean that you cannot have access to this specialised service. Freelance writing services from Purple Cow Communications allow you to hire a freelance copywriter for individual projects that require the expertise of a qualified writer. Our copywriters are adept in all major styles of writing, including above-the-line and below-the-line writing. Contact us to learn more about our freelance writing services as a cost-effective alternative to employing a permanent, in-house writer.
SEO copywriting
Simply put, SEO, or Search Engine Optimization, is the process of altering a website’s content, structure and meta data in order to improve its rankings on search engine results pages. A considerable part of the SEO process involves SEO copywriting; the writing technique whereby a qualified copywriter creates copy for a web page in a manner that reads well for the Internet user while simultaneously targeting specific search terms relevant to your business’s industry. The purpose of SEO copywriting is to create relevant copy that will help position your business’s website at the top of search engine results pages. Contact a consultant at Purple Cow Communications to learn more about SEO copywriting for your website.
Web copywriting
Web copywriting is the process of writing copy for use on the Internet. This can include copy that is placed on websites, online advertisements, e-mails and newsletters, as well as any other copy that targets Internet users specifically. Web copywriting varies greatly to copywriting for print and other traditional media because of the difference in the way web readers and offline readers view their content. Purple Cow Communications is a digital marketing agency with a team of copywriters who specialise in copywriting for the web, amongst a range of other services. Contact us directly to discuss web copywriting and enhance your business’s online presence.
Advertising copywriting
One of the major parts of an advertising campaign, whether online or offline, is advertising copy. While the designer and art director sets the stage with visuals and props, the advertising copywriter is the person responsible for creating a concept and writing the wording or text for the advertisement. What sets a compelling advertisement apart from other ads is its ability to speak to its target audience and evoke an emotional response. For this reason, you require professional advertising copywriting services for the production of your advertisements. Purple Cow Communications provides our clients with exceptional advertising copywriting services for through-the-line ad campaigns. Contact us to reserve a professional copywriter for your ad project or to learn more about what this service entails.
Business copywriting
Business copywriting refers to all internal and external documents that allow businesses to communicate with other businesses (B2B) and their consumers (B2C). This type of copywriting can include, but is not limited to, annual reports, company profiles, corporate brochures, data sheets, internal communications, industry specific articles, newsletters, product descriptions, sales letters and white papers. All documents and marketing copywriting material that comes from your business is a reflection on the way your company is perceived by the public. Therefore, it is always best to opt for professional business copywriting services from Purple Cow Communications to position your brand as a pioneer in its industry.
Media copywriting
Media writing can be described as a type of writing that conveys information to a large and diverse audience; media writing also refers to reporting, broadcasting and journalism. This type of writing aims to inform, educate, entertain or raise awareness about a specific subject and the copywriter assigned to this project will strive to write in the simplest form, so as to reach an expansive audience. Purple Cow Communications’ media copywriting services include, but are not limited to, writing for newspapers, tabloid papers, television and radio. Contact us today for a no-obligation quote on our media copywriting services.
Proofreading
Proofreading is a crucial element in the process of writing. Whether your copy has been written for the Internet, print media or even broadcast media, it is highly important that every sentence is read, reviewed and edited to display accurate spelling and grammar use. This process is called proofing. Purple Cow Communications’ proofreading services are performed by experienced writers and editors who are proficient in the English language. Contact us today to have a senior copywriter proofread your important documents.
Copy editing
Copy editing scrutinizes the syntax, structure, redundancy, contradiction and inconsistencies of a writer’s work. This type of editing also checks that the style of the copy is in line with the type of media in which it will be displayed. Moreover, copy editing ensures that copy is presented in a flawless, precise manner that isn’t confusing to the reader. Contact Purple Cow Communications today for a quote on our copy editing services, to have your content reviewed and edited by one of our experienced, senior copywriters.
Translation copywriting services
Our translation copywriting service includes the process whereby written or recorded text is converted from one language to another without distorting its meaning or message. This service is performed by an independent collective of translation copywriters who are skilled in a range of local and international languages. Translation copywriters are needed by a number of businesses and individuals. While businesses can benefit from reaching a broader audience than before by converting their promotional material into a foreign language, individuals may also benefit from translation copywriters for converting items of a personal nature such as letters, emails and voice recordings, for understanding. Contact us now for a free quote.
Contact Purple Cow Communications for superior copywriting services
Purple Cow Communications is a leading digital marketing agency in Cape Town, South Africa, specialising in a range of Internet marketing services, including copywriting. Our copywriters are hand-picked for their specialised skills and their distinct style and type of writing. Submit your details in the contact form below to receive a free, no-obligation quote on copywriting services from Purple Cow Communications.