Search engine optimization (SEO) Case study

A picture says a thousand words – so instead of rambling on about how effective our SEO campaigns are, we’ll show you a graph instead. This SEO case study reveals the significant growth in leads – at no increased cost to client – since the inception of a Purple Cow SEO campaign. Now these are results that speak for themselves!

(Obviously, for confidentiality reasons, we can’t divulge the company’s name – but we can tell you that it’s one very happy client!)

Illustration of Leads versus Cost per lead

Explaining this SEO case study

• Objective: To drive as many leads as possible to the site for the lowest cost.
• Process: This client approached us in August 2005 with a website that was not even appearing on the search engines, let alone ranking! We were tasked with optimising the site so that it would rank for a variety of keywords on the search engines. SEO began immediately – and within two months, the site’s rankings had already improved dramatically. By October 2005, the site was ranking on some of the top pages on Google, and 47 leads* were recorded. If the client was already seeing a positive ROI in October 2005, just imagine what lay in store as the months progressed… Optimisation on the site continued, and as the number of leads increased, the cost per lead decreased (as illustrated by the graph). Hence, while the client was paying R213 per lead in October 2005, they were paying just R20 per lead by November 2007.
• Result: The objective was met! Leads increased from zero in August 2005 to 690 in November 2007, and the client was spending the same amount of money throughout the process. The site continues to rank superbly on the major search engines.

An SEO campaign from Purple Cow could do the same for your brand. Find out more by contacting us today today.

* A lead, in this particular case, refers to an extensive document which visitors are required to fill out on the site. This form is sent directly to a call centre, and a consultant responds to the query, telephonically, as soon as possible.

Please also see our Pay Per Click case study to see the results that a PPC campaign can deliver.

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