If you visited your favourite website in January only to find it blanked out or unresponsive, you may have had a brush with SOPA. Well, either that or one of the many online demonstrations against this proposed anti-piracy bill. For better or worse, the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) were [...]
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Build it and they will come – or so the popular saying from the film Field of Dreams (1989) goes. Unfortunately, this isn’t true in business, especially when it comes to your company’s website. You have to show people the path to get there, or they won’t be able to. Even in the movie, the [...]
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Even though South Africa is considered a leader in the African Internet marketing arena, Namibia is only a few years behind in terms of technology and skill. However, the biggest challenge experienced by both is still the provision of Internet access, as well as infrastructure at large, to the country’s remote areas. Not unheard of [...]
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Heritage Day is, by far, one of my favourite South African holidays. It’s a day that celebrates our country’s diverse culture, while uniting South Africans through the tongue-in-cheek “National Braai Day” media campaign, created in 2005. Need I say more? Even Icelanders know to give Saffas their space to make a fire and burn assortments [...]
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Search Engine Optimisation (SEO) began as a movement by webmasters in the mid ‘90s to properly catalogue websites registered on the young search engines at the time. It’s essentially, a method of highlighting a website’s relevance to any given set of user search terms, which has now become one of the chief focuses of Internet [...]
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The idea of good business has become closely linked to how strong a company’s online presence is. Clients prefer the Internet as a source of information, and they interact largely with the websites of the companies with whom they do business. It’s important for any website to have solid development at its core, and this [...]
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The launch of our new, streamlined website marks a change in our online focus towards efficient, practical usability. On first glance of our retouched homepage, you’ll notice that the navigation and site design has been optimised. With plenty of fresh content, as well as user-friendly site features matched by a sleek, stripped-down design, Purple Cow [...]
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Choosing the right website design is a vital decision to make for any company with an online presence. A user’s experience of both your website and you as a company, hinges on how your web design elements have been executed. The Internet is the ultimate buyer’s resource, but online information is crowded with offers from [...]
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As a popular search-orientated utility, Google reads and registers thousands of Internet websites, on a variety of topics, and lists them for users as concise search results. Added to this is the advertising and applications which make up the search engine’s core offerings. One of Google’s latest innovations in this regard is the +1 rating [...]
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Changes in search ranking criteria by one of the world’s largest search engines are enough to get anybody’s tongues wagging, and this has been exactly the case with Google’s recent upgrades. Google.com’s 2011 update to their page ranking algorithm, dubbed “Panda”, changed the SEO and Internet marketing playing field significantly. Search engine optimization is typically [...]
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It’s tough getting noticed on the Web. A web page can provide relevant information about a particular subject in an interactive and engrossing way, and still fail to attract a significant number of visitors.
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The term Search Engine Optimisation (SEO) is a commonly used phrase in the Internet marketing industry. Over the years, many people have reported on the myths surrounding SEO, as well as published numerous methodologies about how to achieve favourable listings for your website on the Search Engine Results Pages (SERPs). It may get overwhelming and [...]
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Search engine optimisation (SEO) copywriting is a vital component of any successful SEO strategy, and quality content is known to boost search engine rankings significantly. Creating page upon page of SEO content won’t count for much if it’s not well-written, focused on industry-specific keywords and appealing to search engines and human readers alike. If your website [...]
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